A Quick Update From The mCommerce Summit

We all know everyone has a mobile device. This trusted companion does more than make calls. But who ever though you could buy stuff on your device.

I was up in NYC so I went over to the mCommerce Summit at the National Museum of the American Indian. The Mobile Commerce Daily organized the event. The “Summit” was comprised of individual presentations/case studies and panel discussions with a few notable brand marketers.

The audience was a good mix of agencies, brand managers and miscellaneous companies. The results that Carrabba’s Italian Grill is seeing from their mobile initiatives is very compelling. It was great to learn about new platforms like Knotice, 5th Finger, and SiteMinis as well as what the big brands are doing in the space like Target and HSN.